Morel Studio
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A car dashboard whose Bluetooth screen lists the paired phone as “S21 FE's Morel”

Human agency by design · AI · Complex systems · Decision-making

Education

2023–2025

M.Des., Multidisciplinary Design

Shenkar College of Engineering, Design and Art

Specialization in conceptual design and the development of emotion-based interactive systems (SER) in political and cultural contexts.

Visual Communication Studies

WIZO Academic Center Haifa

Research and Academic Participation

2024

Research Scholarship

Michal and Avraham Kadar Center for Design and Technology

The scholarship supported advanced research into speech emotion recognition (SER) technologies and their implications for interactive and design practices.

2017–2019

Research Group – Van Leer Jerusalem Institute

“The Moral Life of the Object”

Participation in an interdisciplinary research group examining the moral, cultural, and social status of objects, materials, and design practices.

Selected Professional Practice

2019–Present

Independent Designer

2013–2019

Creative Director and Art Director / Head of UI/UX

Aman Digital

Led user research and digital innovation processes; developed visual and interface languages for complex systems; responsible for the conceptual and strategic dimensions of large-scale UI/UX projects.

Awards and Professional Recognition

2016

Jury Member, Israeli Design Award Competition

2015

Israeli Design Award (UI/UX category)

Over the years, the department I led won numerous awards for its interface design for Landa, Bank Leumi and Paz (Yellow).