AI, Complex Systems and Human Decision-Making.

AI for intent. Interfaces for precision. Visualizations for understanding. History and reversibility for trust.

Selected Work

Soon

Human–AI Collaboration for Complex Decisions

Numismatics Platform

Turn Data Into Profit

Exploring Emotion Through AI and Real-Time Visualization

Design leadership at the intersection of AI, complexity, and human understanding.

Crafting decision-making tools for banks, insurers, archives, and modern commerce — at Aman Digital.

Executed as part of my work at Aman Digital

Bank Leumi

Designing the future of digital banking. Crafted the core digital vision and user experience for Bank Leumi’s primary marketing platform and complex online account management applications

Shufersal

Redefining large-scale e-commerce. Designed the end-to-end user experience for Shufersal Online, creating an intuitive, seamless shopping platform built to handle high-volume retail transactions

Clal Insurance and Finance

Simplifying complex financial products. Designed user-centric digital interfaces and streamlined journeys that transform intricate insurance policies into accessible, engaging customer experiences

The National Library of Israel

Preserving heritage through digital transformation. Led multiple digital projects for the National Library of Israel, as part of an ongoing initiative to digitize and provide open access to ancient manuscripts and historical archives—tailored for researchers, academics, and the general public.

Altshuler Shaham

Empowering smart investment experiences. Created modern, data-driven financial interfaces and portfolio management platforms that make complex investment insights clear and actionable

E-Commerce

High-converting, tailored shopping journeys. Designing custom digital storefronts and scalable design systems that blend brand storytelling with frictionless buying experiences